A middle-level department supervisor needs to determine if he should aid an investment invitation for a third-time effort at introducing a novel item built by a challenged business division. Demonstrates the prolonged, tough procedure via which the division had built the item – which is a computer privacy screen –after continued years of unprofitability and challenges, and its complete belief in the project. Also illustrates the department supervisor’s apprehensions regarding the requirement for regulation and administration, leading to pressure that emphasizes on the final decision regarding the introduction and launch of the product.
1. As Andy Wong, how would you handle the authorization for expenditure for the relaunch of the privacy screen? As Paul Guehler, would you approve the authorization for expenditure?
2. How effective has Wong been as a front-line manager? How effective has Guehler been as a division president.
3. In reconsidering the various cases discussed in this course, what accounts for 3M’s seeming success as an entrepreneurial company?
4. What is it about 3M that makes perhaps the most consistently entrepreneurial large company in the world?