Case ID: 913578
Solution ID: 37126
Words: 2093
Price $ 75

Altius Golf and the Fighter Brand Case Solution

Case Solution

Altius Golf is the reasonable pioneer in the golf ball market notwithstanding a long haul decrease in the quantity of golfers and a drop in deals taking after the money related emergency. The firm has kept up its position by presenting eras of cutting edge, super-premium golf balls that permit their clients to imitate proficient golfers. The organization has been losing piece of the pie to lower-valued contenders and the CEO needs to present another project called Elevate to encourage the up and coming era of golfers. With Elevate, the firm will present a ball that is additionally sympathetic and simpler to drive for separation and offer it at a value 40% beneath the organization's leader image. Raise will be accessible through "off kilter" channels, for example, golf claim to fame stores and huge box retailers rather than "on-course" professional shops where the firm commonly offers its items. The top managerial staff is separated on whether to bolster the choice. Students must perform a quantitative investigation of the CEO's proposition to comprehend the potential dangers and picks up before making a last suggestion.

Excel Calculations

Ex 3 - Pricing & margins

Ex 2 - Market share

Ex 1 - Golf equipment sales

Questions Covered

1.      SITUATION ANALYSIS

2.      EXTERNAL ANALYSIS

3.      Opportunities

4.      Threats

5.      INTERNAL ANALYSIS

6.      Strengths:

7.      Weaknesses:

8.      KEY MARKETING ISSUE

9.      OBJECTIVES

10.  EVALUATION OF ALTERNATIVES

 ALTERNATIVE 1:

·         (brief description)

·         Advantages

·         Disadvantages

·          

ALTERNATIVE 2:

·         (brief description)

·         Advantages

·         Disadvantages

ALTERNATIVE 3:

·         (brief description)

·         Advantages

·         Disadvantages

·         RECOMMENDATION

·         IMPLEMENTATION PLAN

 

·         Exhibit