Depicts the difficulties of utilizing the Balanced Scorecard to actualize a triple-main concern technique for conveying incredible monetary, natural, and social execution. The proprietors and senior official group of Amanco, a maker of plastic pipe and complete water treatment frameworks, need solid money related returns but at the same time are profoundly dedicated to enhancing nature and having any kind of effect in individuals' lives. Robert Salas, CEO, needs an administration framework that imparts and spurs Amanco's three abnormal state objectives. At first, he makes a straightforward scorecard of measures, yet he soon relocates to adding to a method delineate Balanced Scorecard that places financial, ecological, and social goals as the most elevated amount destinations. He confronts the difficulties of falling the corporate Balanced Scorecard to working units all through Latin America and how to grow better measures of social and ecological effect. Salas should likewise address whether he can support Amanco's adjusted procedure while entering the Brazilian market, where he confronts a dug in and much bigger contender.
A practical balanced scorecard identifies linkages among objectives in different measures perspectives. The recent sustainability scorecard of Amanco Co. identifies linkages among essential elements of the organization’s strategy. Moreover, as the strategic management committee had also been created which met quarterly to manage and learn from the balanced scorecard. The company had decided to focus on its main intangible asset i.e. Customer loyalty, hence, stressing more on customer relations than transactions.