A print media battle to enhance mentalities toward the Catholic brotherhood and to in a roundabout way build livelihoods is assessed through an examination of pretest and post-test information.
1. What “product” is being sold here? How is it the same/different from marketing “normal” products and services?
2. What is the “buying” process for the “customer?” You may want to include a figure with your model of buyer behavior for this “product” (e.g., like the McKinsey model shown earlier in the course).
3. Evaluate the marketing materials that have been used in the past and that are currently being utilized.
4. What would you suggest for a campaign for 2015 using the media available today?