Looks into BMW's resolution regarding the production of prototype vehicles.Traditionally, BMW's prototypes were designed by extremelyspecialized craftsmen in the organization’s shop. An offer has been made to change the method so that prototypes are manufactured through a process that can uncover possible issues that may be faced during the conclusive manufacturing time. Where the new business model is hoped to make the manufacture of the novice models easier and lessen quality challenges, there is worry internally that it may result in rigidity during the development phase, thus restricting improvement. Looks into various means of vying on the element of quality in luxury goods market and how the development procedure impacts each. Another aim is to assess the idea of a prototyping approach and the part prototyping has in connecting thedesigning strategy and production strategy.
Introduction and problem Identification
Strategic Alternative I
Strategic Alternative II
Strategic Alternative III