Case ID: 692083     Solution ID: 16626     Words: 1339 Price $ 45

BMW The 7Series Project A Case Solution

Case Solution

Looks into BMW's resolution regarding the production of prototype vehicles.Traditionally, BMW's prototypes were designed by extremelyspecialized craftsmen in the organization’s shop. An offer has been made to change the method so that prototypes are manufactured through a process that can uncover possible issues that may be faced during the conclusive manufacturing time. Where the new business model is hoped to make the manufacture of the novice models easier and lessen quality challenges, there is worry internally that it may result in rigidity during the development phase, thus restricting improvement. Looks into various means of vying on the element of quality in luxury goods market and how the development procedure impacts each. Another aim is to assess the idea of a prototyping approach and the part prototyping has in connecting thedesigning strategy and production strategy.

Excel Calculations

Questions Covered

Introduction and problem Identification

Strategic Alternative I

Strategic Alternative II

Strategic Alternative III

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