In 2008, Blue Man Group's three fellow benefactors are confronting the possibility of losing a business as well as a lifestyle they have assembled together. The case takes after the tale of Chris Wink, Matt Goldman and Phil Stanton as they seek after their imaginative enthusiasm, and construct the Blue Man Group from road entertainers to an execution expressions realm with a worldwide brand. The story has an individual and additionally expert measurement to it, including the dispatch of the Blue School, to give their and other individuals' youngsters with the sort of instruction they wish they'd had. The quick test is to figure out how to survive a noteworthy financial downturn. The case is supplemented by a feature (HBS. No. 810-704) with prime supporter discourse, and broad live footage of Blue Man exhibitions and the Blue School.
1. Has BMG show reached over saturation in the market place? Why or why not.
2. Identify BMG's purpose, vision and values and strategies. Are they clear and concise? Can BMG implement a strong go to market plan using them as a guide?
3. Intel helped launch BMG nationally in 2000. If BMG were opening their show in 2011:
A. Identify 2-3 launch platforms that they might explore. Why would these be good tactical platforms?
B. Describe their target audience in the early 1990’s and 2008? Has their audience changed over the last 20 years?
4. BMG's goal is to expand beyond their theatrical shows. Is their desire to expand into edutainment a good idea? How does the current perception of the BMG brand help the expansion into "edutainment"? How would their target audience change?