Follows the 12-year vocation of a pharmaceutical salesman, Bob Marsh, from enlistment to end. Bog has had an uneven profession with Cabot Pharmaceuticals and in the end is requested that leave. Taking after his end, various Marsh's previous clients whine enthusiastically, and Cabot's VP of offers is requested that examine the matter and to choose what, if anything, to do about it. The case brings issues up in adjusting method and deals frameworks, execution assessment criteria, and on-going execution administration forms in field offering circumstances.
1. What decisions need to be made?
2. What are the alternatives available?
3. Which option(s) do you recommend?
4. Risks involved and mitigation