The proprietor and executive of a private summer camp for kids perceive the need to roll out a few improvements for the forthcoming off-season. His essential target is to expand the quantity of campers. In particular, promoting activities are expected to support the August sessions, a month when the camp encounters declining enrolment. He has some key choices to make, including which gathering to target, how to advance the camp sessions and what to charge for any new item offerings.
Promotinal Activity Costing
Fee/Revenue per client
1. Whom to target as potential new campers and for promotional campaigns
2. Product Offerings and Recommended Promotional Activities