The global economic crisis of 2008 caused a drop in the sales of a Lebanese wood company. The sales drop had been up to 30% in 2009 for the company. The year before the crisis had an investment by the company in the acquisition of a sawmill in Serbia. This acquisition was done in order to cover the demand of the lumber by increased capacity. However, during the global crisis, the company had the capacity to manufacture the product, but had a low probability to sell the lumber. Chami, the owner and president of the company was faced with a situation. He had to devise appropriate strategies to overcome this crisis. He was faced with an option of shutting down some parts of the newly acquired mill. The other alternative was to improve sales of the company in the areas in which the lumber was already sold. The third option was to expand the market to a new locality. The options included Iran, Jordan, Syria, and Iraq). The country that was regarded as the best one for international expansion was Morocco. This case raised a question about the suitable time for this growth.
Factors Considered in International Business Development
Production Strategies and Marketing Strategies
Challenges Faced by Chambros International Group
Future Growth Options