Keeping hold of talented employees is a challenge for any firm who sees its success pivoted on the diversity and fineness of its employees. This hold true specifically for Cirque du Soleil, the enormously efficacious "circus without animals," which comprises of 2,100 employees including 500 artists--mimes, clowns, acrobats, gymnasts, musicians, and production professionals. Administering a firm that has such a lot of creative employees working for it is a challenge in itself –between being able to keep the performers satisfied and in designing a successful plan for luring in more talented employees and business for the firm.
What is Cirque’s strategy?
What are its most valuable resources and capabilities and why?
Does Cirque du Soleil have a sustainable competitive advantage? If so, what is it? If not, can it create one?
What are the growth options available to Cirque du Soleil? What is your assessment of the firm’s diversification strategy?
What are the biggest challenges that Cirque faces and what should it do about them? What are your strategy recommendations?