The company Clifford Chance is faced with an opportunity to grow from a headquartering in central London. The head of the headquarter in London proposed that the head office be shifted to the outside of central London. He proposed a business park that would suit the business's image of an elite law firm. However, the new location proposed is infamous for a history of the owner's bankruptcy. The strategy should be designed for the growth opportunity. The main elements of the consideration being the employees and the clients. The case asks to assess the advantages and the disadvantages of moving to such a location. Other than that, the other considerations are the expenses on new furnishings for the new location. The case questions the prioritization of these considerations.