This case portrays the formation of Dr. Tim's Pet Food Company, a little organization fixated on giving better sustenance than canines utilized for athletic and aggressive purposes. The organization has added to a brand picture of fantastic and premium common fixings, and has continuously augmented its product offering while keeping up the nature of its unique recipe. In spite of the fact that the organization has been exceptionally fruitful and has developed at a continually expanding rate, its author is worried about the challenges of extension that Dr. Tim's Pet Food now confronts. Situated in a confined range of the Upper Peninsula of Michigan, the organization is not effortlessly available to deals agents or bigger populaces. Besides, the organization's originator does not need the brand to lose its top notch or normal picture, and is in this way impervious to the thought of disseminating his organization's items in vast rebate retail outlets. Likewise, the author of Dr. Tim's Pet Food Company runs a veterinary healing facility and is thusly planning to restrict the physical development of his freshest entrepreneurial task. While remembering these restrictions, the case shows four development procedures open to Dr. Tim's Pet Food Company: entrance, item improvement, market advancement and enhancement. Students are requested that consider which alternative would be most appropriate to the organization's development taking into account the data gave.