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Google in China A Case Solution

Case ID: 510071
Solution ID: 13075

Words: 387

Price: $45

Case Solution

In January 2010, Google debilitated in an open explanation to quit blue penciling its indexed lists on its google.cn site, as needed by Chinese powers. Should Google exit China? On the other hand, endeavor a trade off with the Chinese government?

Excel Calculations

Questions Covered

1.       Does Google have a clear marketing positioning strategy in China? Has Google figured out how to deal with China?