The Gucci Group had adopted a decentralized style of management. The CEO faces a decision about this managerial style. He asks is the current style is suitable for the economic slowdown in the country. The key factor discussed in this case is the usage of customer information in the development of a creative process. The CEO had had an experience of 26 years of working in a company dealing in consumer goods. His joining in 2004 had resulted in increased profitability for the company. His main strategy was the decentralized managerial structure. He empowered the employees. However, the 2008 crisis had resulted in the decline in the profitability of the company. It also resulted in a decline in the economic activity of the company after four years of increased growth for the group. The CEO, Polet wondered if an inclusive management style was beneficial for the company. He also though if his strategy of sharing the consumer information was advantageous for the company or not.
Estimated Submission On |