The case is based on an entrepreneurial project, the Hub Spot which makes use of blogging, social media, and the optimization of the search engine to generate customer interest in business with the use of these tools. The case discusses the progression of the Hub Spot from a small business to a growing venture. The challenges faced during this progression include the development of a market for this business, targeting the most potential customer base, and deciding on pricing of the business such that the customer experience is increased. The alternatives include inbound and outbound marketing that is the basis of this case for establishing growth strategies.
What should HubSpot do?