To enhance their impact, color cases should be published in color. Illustrates IDEO, the world's top product design company, and its entrepreneurial environment and methods. Focus is laid on the significant part of creating an archetype and following experiments as a norm and in the framework of the much acclaimed Palm V handheld computer in specific. A studio head is enquired by a new venture (Handspring) to create a novice hand-held PC (Visor) in very little time - half of what it took to create Palm V, which meant using a lot of several shortcuts to IDEO's celebrated inventive methods. Emphasizes on:
1) Prototyping and research activities at a top product manufacturer;
2) The importance of fun, strictness, and framework design in entrepreneurial methods; and
3) The managerial issues of producing and managing a very novice and inventive organizational culture. Has colored exhibits for facilitation.
How would you characterize IDEO’s design process?
How is its process affected by its culture? By its organization? And by its management?
Decision point: Should IDEO accept the Visor project as is? Should they try to persuade Handspring’s management to change its aggressive launch schedule? Or should they simply decline the project? Please consider both IDEO’s and Handspring’s perspectives.