This case is based on a company, InnoCentive.com, which works for linking research and development of big organization to external third parties. The company has to decide if enabling the collaboration would be a viable option for their community. The case covers the introductory learning about an innovational structure. It highlights the advantages of outsourcing the R&D function of the company. The main setting to which this case can be applied is non-software. It also describes the reason that the firms get involved in innovational programs and the advantages that the firms derive out of this setting. The context of the collaboration is a competition that was the reason the interaction was formed.
1. Why would firms use InnoCentive’s service to solve scientific and technical problems?
2. What are the drawbacks in choosing a market or a community for problem solving?
3. How would you improve Innocentive Business model?