This case is based on a company, InnoCentive.com, which works for linking research and development of big organization to external third parties. The company has to decide if enabling the collaboration would be a viable option for their community. The case covers the introductory learning about an innovational structure. It highlights the advantages of outsourcing the R&D function of the company. The main setting to which this case can be applied is non-software. It also describes the reason that the firms get involved in innovational programs and the advantages that the firms derive out of this setting. The context of the collaboration is competition that was the reason the interaction was formed.
1. Why would firms use InnoCentive’s service to solve scientific and technical problems?
2. What are the drawbacks in choosing a market or a community for problem solving?
3. How would you improve Innocentive Business model?