The case is based on a software company in Argentina. The case revolves around the process of establishing a communication between the software house, InterSoft and the acquired Russian company. The VP and director of the software lab at InterSoft is managing a virtual, and cross-cultural team. The time-cut for this case is 1993, and it highlights the historical basis of the company and the role of the relationship of the founders.
1. Based on your analysis of the software industry, why was InterSoft under pressure to internationalize?
2. Based on your analysis of the software industry, why was InterSoft under pressure to internationalize? (Exploit vs enhance?)
3. What went wrong and how could it have been prevented? Was the problem that technological complexity (see Santos et. al.) or inadequate management?