A joint venture in 2006 between a European suppliers of automotive seat covers, Interior Group, and a Textile company based in China start producing seat covers. The main aim is to produce for the automotive manufacturer industry in China. The joint venture progressed to breakeven the expenditures and the earnings. However, it was faced with problems in the product’s development, the insurance of quality, and timely delivery. The joint venture had implemented several procedures that the European Interior group practiced. But, the foreign environment posed difficulties for the joint remain profitable in the industry.
1- Analyse the underlying problems at Interior JV.
2- Construct a root-cause analysis for each of the issues encountered by Interior JV.
3- Develop a scorecard with performance metrics and a strategy map for improving Interior JVâ€™s operation.