NoliTingzon, freshly hired global segment VP at Jollibee, the Philippines-origin hamburger chain, meets the challenge of growing the company’s fast food functionality in the Asiam region amidst tough competition. The case details Jollibee's history of six-year globalgrowth and the learning that the firm has acquired from the process. Equipped with these lessons and history, Noli is to determine between growth strategies and options in New Guinea, Hong Kong, and California.
1. How was Jollibee able to build its dominant position in fast food in the Philipines? What sources of competitive advantage was it able to develop against McDonald’s in its home market?
2. How would you evaluate Tony Kitchner’s effectiveness as the first head of Jollibee’s international division? Does his board strategic thrust make sense? How effectively did he develop the organization to implement his priorities?
3. As Noli Tingzon, how would you deal with three options described at the end of the case? How would you implement your decision?
4. Provide advice to the top management team at Jollibee. What should Tingzon do not ensure global success? Which option competitive advantages can Tingzon exploit to improve its global position?