This case is based on LVMH global, a company dealing with luxury products in Paris. The product offerings of the company includes clothing, leather products, wine and liquors. The aim of the company was to strategically integrate the brands which were newly developed under the LVMH brand name. In-depth discussion with the executives at LVMH is a part of this case.
1- What business is LVMH in? What are their primary activities or revenue sources? How many categories are they in?
2- How would you describe the LVMH business model? What are the key components?
3- In terms of revenue growth, where does the future belong?
4- What strategic factors contribute to LVMH’s strength and successes?