Case ID: 502055     Solution ID: 14964     Words: 991 Price $ 45

Marketing Antidepressants Prozac and Paxil Case Solution

Case Solution

This case discusses the marketing of two drugs, Prozac and Paxil. These drugs were the most selling in history. In 2001, the manufacturers of the two drugs were faced with a challenge with their patent expiring within months. Eli Lilly, and GSK, the manufacturers of Prozac and Paxil had to decide on their stance on the introduction of the generic drugs in the market after the patent’s expiration.

Excel Calculations

Questions Covered

1. Introduction

2. Background

3. Recommendations

4. Justification

5. Alternatives

6. Uncertainties Associated with Recommendations

7. Action Plan