Robert Bennett, who has a Master's degree in designing, needs to adventure his thought to join an icebox, cooler, and 500-watt microwave into a 87-pound, 4-foot-high apparatus to offer to students. Bennett must choose which markets to serve, which contenders he must battle with, with whom to work together, and what center abilities to fabricate.
Introduction & Problem Identification
Strategic Alternative 1
Strategic Alternative 2
Strategic Alternative 3
Recommended Action Plan