Detailsgrowth of the internationalplans and tactics and empires of two primaryrivals in the consumer electronics business. Over a period of forty years, both companies have learned to alter their strategic goals and internal capacity to meet and retaliatethe competitive edge of the other. The case highlights how each company is challenged to redesign its structure as its competitive edge disappears.
1. How did Philips become leading Consumer Electronics Company in the world? Based on what distinctive competencies? What role the Philip’s administrative heritage played in its success/failure?
2. How did Matsushtia succeed in displacing Phillips? Based on what distinctive competencies? What role has Mastsushtia administrative heritage played in its success/failure?
3. What recommendations would you make to Gerald Kleisterlee, to Eumio Ohtsubo?