Case ID: 4221
Solution ID: 18950
Words: 1462
Price $ 75

Playa Dorada Tennis Club Expansion Strategy Case Solution

Case Solution

An English-language PDF of this Brief Case in an academic course pack will allow the students with the opportunity to buy an audio form as well.  Playa Dorada Beach & Resort in Boca Raton, Florida, meets a highseasonal interest for tennis facilities. The quantity of visitors is hoped to twofold in the following couple of years, keeping in mind that though the tennis offices are a well known and adequately marketed at the resort,  the court space is  still constrained. The executive of tennis operations examines court limit, past usage, pricing, and different components as he gathers a plan for further development. He should likewise consider how his technique influences different divisions of the Playa Dorada Corporation, including money, operations, advertising, and sales. Could he change the resort's tennis operations into a lucrative division? To get ready for case discussion, studentwill be required to finish a quantitative assessment of past and expected future utilization of the tennis offices and plan a development procedure. Subjects Include: Service Management, Operations Management, Aggregate Planning, Capacity Planning, Pricing Strategy, Production Controls, Seasonal Demand and Resort Management.

Excel Calculations

Yes

Questions Covered

Do you agree with Douglas Hall’s assessment that March and April of 2007 will find PD Tennis at capacity? Show some supporting calculations.

Forecast the number of courts needed in March and April of 2007 and 2008. (Assume the growth rate stays the same). How do these requirements compare to the present capacity?

Should additional courts be built? Develop an economic justification for your answer.

Besides building new courts, list three other alternatives that may be used to increase capacity. Evaluate each alternative in detail.

Strategically, should tennis be treated as a cost center. Why or why not.