Case ID: 590061     Solution ID: 7580     Words: 1242 Price $ 45

Population Services International The Social Marketing Project in Bangladesh Abridged Case Solution

Case Solution

Population Services International (PSI) was a not-revenue driven office established to spread family arranging data and to market anticonception medication items, essentially in less created nations looking to control their populace blasts. In 1976, PSI finished up a concurrence with the administration of Bangladesh to lead a social showcasing system, with the target of utilizing present day promoting strategies to offer financed contraceptives through business outlets. After seven years, three PSI administrators were meeting at PSI's Washington, D.C. central station to talk about 1984-86 promoting methodology for two items: Raja condoms and Maya contraception pills. Of specific concern was the way that the promoting approach that had demonstrated to a great degree fruitful for Raja was yielding poor deals results for Maya. The PSI administrators expected to devise an activity arrangement for enhancing Maya deals.

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Questions Covered

Explain the competitive environment in Bangladesh. Are we competing with the government, which is giving away its goods?

Explain the consumption system, including buying behavior, the distribution channels, the medical community

What is your plan for improving Maya sales?

Why does Raja do so well?