In Canada, Roger’s Chocolate manufactures chocolates and confectionary products. It is one of the oldest chocolate manufacturers in Canada. It offers high-end chocolates. The products include chocolate confectionary, chocolate candies, chocolate coated nuts, fancy chocolates, and chocolate bars. It also includes ice cream and also operates a restaurant. The aim of the company is to increase the revenue by more than three to four times in the upcoming years. This paper is comprised of an assessment of Roger. It will take into account several strategic management tools and will make recommendations accordingly.
2. Internal Analysis
3. External Analysis
4. Strategic Approach & Competitive Advantage
5. Problem & Issues Recommendations