Samsung's international marketing director is evaluating how to construct the international brand standing of the organization further and enhance the company's global brand repute. To illustrate how to construct an international brand.
1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing?
2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand?
3. As Chief Marketing Officer, what are Kim’s role and responsibilities? How has he built his influence?