Case ID: 0002     Solution ID: 37117     Words: 357 Price $ 45

Starbucks and the Spotlight Effect Corporate Social Responsibility and Reputation Risk Case Solution

Case Solution

Starbucks has been known for its coffee. It was blamed of importing coffee from areas in which the farmerswere paid lower than the predetermined daily wages. Such areas included Guatemala. This blame made its customers reactive to the company. The company then formed the code of conduct. The issue affected Starbuck’s reputation. The company has been growing steadily since 1992. Despite the Guatemala outrage, the company earned USD 4104 million. 

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