The initial ten pages of the case 'Walt Disney Co.: The Entertainment King' contain the organization's journey from 1923 to 2001. The years under Walt detailed and so is the organization's downfall following his demise and its resurfacing under the leadership of Eisner. The last five pages are detailed to describe the tactical struggles that Eisner's faced in 2001: managing diversity, administering the brand, and encouraging creativity. Students are required to contemplate over the elements that allowed Disney to turnaround its position in the mid-1980s, about the correct limitations of the company, and about how Disney should progress and plan for the years beyond 2001.
1. Why is Disney in the hotel business?
2. What is good about having animated cartoon characters at the center of the company?
3. How did Michael Eisner rejuvenate Disney when arrived in 1984?
4. How do you evaluate the current corporate strategy?
5. Why does Disney own a cruise line?
6. What are the pros and cons of buying Cap-ABC?
7. Does Disney have a core competency in today’s environment?
8. Why did the good times end for Eisner?
9. How does a Corporation, as opposed to a unit of a corporation, add value?