Case ID: 511040     Solution ID: 11968     Words: 1365 Price $ 45

Yum China Case Solution

Case Solution

Yum in China started by the launch of KFC. The company has developed itself into the leading restaurant business in China. The company has averaged a new restaurant being launched everyday. This record has been held for the past five years. In 2010, the statistics showed over 3,600 restaurants operating in 650 cities in China. The employees were majorly from college. The company’s profitability rose more than USA’s revenues. The analysts predicted that Yum would expand to become double the size of the businesses in the US within five years. Even though the prediction has been that of a growing middle class, Sam Su needs to consider the problems that are slowing down fast food businesses in the West.

Excel Calculations

Questions Covered

1. Introduction
2. Problem Statement
3. Strategic Alternatives
4. Recommended Action Plan